Stoke

Nut & Seed Butter

Introduction

The co-founder of Stoke reached out to me about redesigning his website. The current site was built using a standard Shopify template and he wanted to take the site to the next level.

Process

My approach was to first look at their information architecture and to build a site map that matched their existing content.

The website already had great visuals and copy. But they had no existing color pallet or typography standards. The site is a basic e-commerce site and since I was getting paid in nut butter, I decided to go straight into layout and UI Design.

Site Map.png
 
Footer Site Map.png

 Sample Brand Style Guide

Colors_ Portfolio.png
 
Typography_Portfolio.png

Outcome

Sometimes less is more. The inspiration for this site came from other athlete oriented companies. The simplicity and flat design makes for a modern “fresh” feeling aesthetic.

Stoke Home - Full.png
Stoke Shop - Full.png
Stoke Ingredients - Full.png
Stoke Where to Buy - Full.png
Stoke About - Full.png

“Jesse is a brilliant designer. He addresses problems by always thinking of the customer and their experience in the application. His attention to detail and ability to display complex information in a simple manner is outstanding.”

— James Perez, Stoke Co-Founder

Conclusion

Sometimes less is more. In this case I ended up with more Nut Butter than I can eat. The client loved the designs and we will be working with a Front End Developer to implement the designs using a Shopify backend.